I have given lots of thought over the years to influence.
The dictionary defines influence (noun) as the following.
1. The capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior, opinions, etc., of others: He used family influence to get the contract.
2. The action or process of producing effects on the actions, behavior, opinions, etc., of another or others: Her mother’s influence made her stay. Continue reading My Influence Is Your Influence